Alexa Hampton on How to Launch a Licensed Product Collection

Launching a licensed product collection is a landmark in any designer's career. Done right, it boosts your brand recognition, helps attract new clients, and adds a nice new revenue stream to your business. In this episode of the AD PRO Playbook, AD100 Hall of Fame designer Alexa Hampton, a veteran of multiple successful product collaborations, shares her best advice on the often tricky endeavor, from identifying a good partner fit to negotiating the all-important contract.

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