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JP Demeyer’s Design Motto for This Dutch Seaside Home? “Save the Planet—Buy Antiques”

From thrifted lamps to beach windscreen fabric, the AD100 designer layers stripes on stripes in a holiday home designed for escape
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A quietly radical take on reuse and local craft shapes this Zeeland coast retreat by AD 100 designer JP Demeyer. In the main living area, Demeyer’s Comporta modular sofa wraps the space, flanked by a vintage candlestick torch lamp also fashioned by the designer. “I had this aluminum-covered torch and wanted to paint it orange, the Dutch national color,” he explains. “Because the Dutch built so many ships—like the Holland America Line, which started in Rotterdam and finished in New York—I wanted to create a link to the city, and a lamp that echoes the flame of the Statue of Liberty.” Working with a local paper artisan, Demeyer crafted a lantern composed of seven layers of paper over a wooden frame. “Why should I buy a new lamp when I can buy what I like and reuse it?” he says. “Save the planet—buy antiques.”

Along the western edge of the Netherlands, where long stretches of blue sea meet shores painted with pine trees, windmills, and sailboats, lies Domburg—a 16th-century village in the maritime province of Zeeland. Tucked into the dunes just a few hundred feet from the water is a provincial farmhouse-style holiday home belonging to Pascal, his wife, Marie-Louise, and their two teenage children. Both Pascal and Marie-Louise grew up spending summers along the Zeeland coast, so when they heard whispers of a home coming to market, they moved quickly, enlisting AD100 designer JP Demeyer, whose Antwerp-based studio had previously reimagined their primary residence in Breda.

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Pascal, Marie-Louise, their two teenage children, and the family dog at their home in Domburg. The sense of retreat begins on the approach to the village. Cross the long, narrow bridge linking Zeeland to the mainland and, as the Belgian designer puts it: “You pass a stretch of water, and you’re in a completely different world.”

“Jean-Philippe is a mastermind,” says Pascal. “He enters the house and is just quiet for an hour. You wonder, ‘What’s he thinking? Will he take on the project?’ Then a few weeks go by, and he comes back with these fully-formed hand-drawn sketches of what he has in mind.” (Those sketches, among others, are featured in Demeyer’s recently released book, Fearless Living.) Demeyer explains his methodical approach, saying: “You listen to the client in the beginning. I don’t ask about taste. I ask about what kind of feeling they want. I am a house therapist. I only need one session.”

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Built in 2014 as a multi-family holiday rental, the home was anonymous and incohesive, clad in tired grays, antiseptic whites, and generic brick that felt at odds with its otherworldly surroundings. To honor the area’s traditional Dutch barns, Demeyer reclad the exterior in pine panels stained black and outlined the windows in white—a choice as practical as it is aesthetic, with the darker finish helping shield the wood from mineral-laden sea air and punishing winter rains.

For Pascal and Marie-Louise, the goal was a holiday escape that shut out the world the moment one crossed the threshold—making a dramatic entry essential. “First impressions are everything,” the designer says. Drawing inspiration from preppy Ralph Lauren rugby shirts, Demeyer fashioned an entryway paneled with wooden poles found at a nearby gardening store, and lacquered with colors from his coastal mood board. “I love to use inexpensive materials and make something haute couture out of it,” he reflects. “Limitations are great for creativity.”

Demeyer is drawn to reworking the familiar—everyday objects, unexpected materials, thrifted finds—and uncovering their beauty through reuse. Take the Dutch coast: while it lacks abundant sunshine, it’s defined by colorful windscreens—thick, striped linen panels anchored in the sand to shield beachgoers from the sea’s chill. In Zeeland’s cool, diffused light, the windscreens’ hard colors hold their own, which explains why the fabric appears throughout the home, stretched over banquettes, paneled into kitchen cabinets, pulled across windows, and fashioned into patchwork skirts beneath the bathroom sinks. The designer loved the utilitarian fabric so much that when its manufacturer Verlatex went out of business, he bought the entire inventory, thousands of meters of colorful stripes in varying thickness.

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The first order of business was reworking the footprint to improve circulation and carve out more space. The designer replaced the flooring throughout with a terracotta-hued stuccoed concrete. Unexpected materials appear throughout, including sisal carpeting on the stairs—traditionally used in Belgian churches—whose deep red tone also cleverly disguises water stains.

“I know there’s an overdose of stripes in the interiors industry at the moment, but how can you make a beach house without stripes? It’s relaxed, it’s sporty, it’s beachy. What do you want: English chintz and flowers? No,” he deadpans.

As repeat clients, Pascal and Marie-Louise came to the project with an established trust in Demeyer’s instincts, even if his liberal use of mirrors and bold ceilings initially gave them pause. Over time, they grew comfortable with what once felt daring. On the first floor, a strip of dark cherry paneling runs beneath the grasscloth ceilings, stitching the rooms together—a move the couple hesitated over. “It ties the rooms together,” Pascal admits. “I couldn’t imagine it without that trim now.”

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In the kitchen, colorful windscreen fabric is paneled behind glass and framed with wavy wooden trim to evoke the surf nearby. Stools crafted by Grab A Chair in Belgium sit beneath Granito terrazzo countertops, which are a Dutch tradition.

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Full Retro Vegas Flower Drawer Pull

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West Elm Pleated Flax Linen Blackout Curtain

“When we arrived, it was just a standard holiday house, and it didn’t feel like ours,” says Pascal. “JP and his team created magic, the energy of the house has changed from a place to stay in, to a place to escape. It gives us this wonderfully happy feeling now.”

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Because the home was never meant to operate as a primary residence, Demeyer leaned into a bolder use of color—most notably in the entry, where custom pine sunburst doors fitted with colored glass referencing the surrounding seaside.

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The living room’s built-in shelves reference the angular structure of a ship’s sails, while also taking cues from the recessed shelving typical of Ibiza’s architecture. A vintage wicker lamp and side table sit alongside a sofa and pillows from Demeyer’s Cushion Couture line.

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JP Demeyer & Co. Checky Archipelago

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GreenRow Zaina Table Lamp Base

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In the dining room, a constellation of small plates were the only addition from the family. “Normally we start from scratch, and 95 percent of it is really our things. It’s like an installation in a museum or a gallery, and if one piece misses or doesn’t fit, it doesn’t work,” says Demeyer. The perforated steel wall lights are by Halfwerk Brussels. Vintage Daumiller chairs surround a table by Thomas Serruys Bruges. The curtains, plaster hanging lamps, and fabric on the banquette are all Demeyer’s designs.

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Vintage Armchairs by Rainer Daumiller (Set of 2)

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Cibelle Luminaria Dinner Plates (Set of 4)

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In the family’s television room, a black-and-gold striped Trancoso sofa designed by Demeyer and produced by Collett & Victor sits beneath a Demeyer-designed wall light made of green glass plates framed in oak. The sofa’s elongated seat invites lounging, while its vintage-office-inspired lines keep it looking sharp. “We always make a distinction between television sofas and party sofas,” Demeyer explains. “It’s impossible to combine the two. You have to choose what you want.”

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“You need old things. It gives a feeling of eternity,” says Demeyer. Reworking existing pieces is fundamental to his approach, as seen in the Art Deco oak cabinet beneath the stairs, wrapped in a leopard print from Braquenie by Pierre Frey, and the vintage armchairs reupholstered in green mohair.

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Urban Outfitters Silas Coffee Table

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Overland Australian Sheepskin Area Rug

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In the primary bedroom, Demeyer designed a painted plaster side table with a faux-marble finish, produced by a Bruges-based artisan and paired with a terracotta lamp by Alex Gabriels. “I work primarily with artisans, because they are my second eye,” he says, adding that he tends to collaborate locally, across Holland, Belgium, and northern France. “I don’t need to go further—I find everything here.”

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Archer Lamps Beijing Wall Lamp

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Arhaus Dasha Onyx Stool

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In an upstairs bathroom, a pair of illuminated vintage mirrors hang above terrazzo-and-sea-glass basins designed by Demeyer.

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Vintage Backli Lucite Ice Mirror

Aesop Reverence Aromatique Hand Wash

Aesop Reverence Aromatique Hand Wash